Portfolio
WORK SAMPLES
The Maturity Model for Governance, Risk, and Compliance
This piece educates middle-of-funnel prospects at Aptible about how to evaluate their security posture.
CONTENT STRATEGY | WRITING | SALES ENABLEMENT
State of Ecommerce Merchandising 2022
Constructor’s first research report targeting ecommerce merchandising decision makers.
CONTENT STRATEGY | WRITING | CONTENT MANAGEMENT
How to Optimize Software Performance—and Why It Matters
One of the best performing pieces from a content strategy created for a software development firm.
CONTENT STRATEGY | WRITING | SEO | CONTENT MANAGEMENT
“Welcome to Skillcrush” Explainer Video
This homepage video introduced new site visitors to Skillcrush, an online tech education platform for women.
CONTENT STRATEGY STORYBOARDING
Constructor Quizzes Product Launch
Led product marketing and launch for Constructor’s new retail tech offering, including positioning and messaging.
PRODUCT MARKETING STRATEGY WRITING
How to Write a Killer Content Brief
This instructional piece on my own blog consistently ranks on page 1 of Google for the focus keyword.
THOUGHT LEADERSHIP | SEO WRITING
The Cross-Functional Role of Content
I spoke about content’s role in a B2B organization on the Flying Cat Marketing podcast with Maeva Cifuentes.
THOUGHT LEADERSHIP
Indie Hackers’ Founder Interview Series
Over six months at Indie Hackers, I led a freelance team to increase interview production to three times a week.
CONTENT MANAGEMENT
MILESTONES
Building a content marketing team from scratch, I am currently driving organic brand awareness for a top retail tech startup.
I managed content strategy and created sales content for an education SaaS platform that trains women for careers in tech.
I led a content team and managed cornerstone content for an online community empowering self-funded startup founders.
I led content strategy and production for a blockchain startup working toward a more fair and transparent financial system.